Revamp of global marketing organization to improve DFDS’ sales efficiency

By | 2017 Newsletter week 36 | No Comments

Some 20% of DFDS’ revenue comes from passengers, and 80% book their ferry crossings online. To make it easier for the customer, a new global organisation for passenger marketing and sales has been announced.

The new organisation, starting in October 2017, will replace the current country-based model. As a next big step 17 current passenger websites will be unified at dfds.com at the beginning of 2018.